Jimmy Lasalle - Unified Marketing Strategist

  A unified marketing strategy is a marketing strategy that interacts with customers through all marketing channels, including the latest web and social media platforms. A unified marketing approach ensures that your customers see consistent messaging about your company and brand across all platforms. The strategy is based on the concept of integrated marketing, which has shown the value of adopting consistent creative themes throughout all marketing campaigns. READ MORE

Keynote speakers are essential to the success of any event aimed at bringing people together around a topic in a professional and educational setting. These keynote speakers serve as a portal to a new universe, introducing new viewpoints and general trends.  They encourage new and necessary knowledge as well as new ideas for innovation and adaptation to the ever-changing world and future. The impact of keynote speakers' contributions frequently goes far beyond the subject framework of an event; therefore, their function cannot be considered as a supplement to the stage or a secondary element of the event. READ MORE

Although we live in a digital age, any smart marketing strategy will include both print and digital activities. In fact, according to a poll, 85 percent of customers prefer to deal with a small business that uses professionally printed materials. Furthermore, of all the online marketing methods, direct mail marketing has the greatest conversion rates. You’ll need a cohesive marketing plan to get the most of this multi-channel marketing approach. Use the elements below to bring various mediums together and, as a result, generate sales, obtain a clear understanding of ROI, and make changes as needed to develop a healthy business. Setting a Goal/Vision Print and digital marketing are complementary to one another. As a result, your objectives for both must be linked in order to avoid overlap while still making the most of each platform’s distinct features. Consider how each platform can work together to achieve your marketing objectives as you develop your approach. Branding Consistency in

Meetings are as varied in purpose and organization as the speakers who take the stage at these events. They can be global, national, or regional in scope. After you’ve decided on the meeting’s objective, theme, and structure, the next step is to find and hire the best speakers for the occasion.You may wish to employ and retain two sorts of speakers for your event. There are two types of speakers: keynote and plenary . Both contribute to the success of your meeting, but for different reasons. The Keynote Speaker The fundamental goal of a Keynote Speaker is to restate and emphasize the meeting’s principal point or theme. The term keynote refers to the main and underlying theme of a bigger idea in public speaking, which is why a Keynote Speaker’s address usually connects to the reason or purpose of a meeting. A keynote speake r and their speech are frequently chosen to generate interest in and lure attendance to an event, such as a conference or major meeting sponsored by a corporate or

A unified marketing strategy is a marketing approach that engages customers across all marketing channels, including the most recent web and social media platforms. If you implement a unified marketing plan, customers will see consistent messaging about your company and brand across all media. The strategy is founded on the integrated marketing concept, which has demonstrated the need of using consistent creative themes across all marketing efforts. Using Unified Marketing Strategy Channels: Due to the rising complexity of media and marketing platforms, unified marketing has become increasingly important to businesses. With a consistent approach, traditional marketing channels such as advertising and direct marketing can be blended with digital media such as social networks, blogs, email marketing, online advertising, and forum material. At a cheap cost, newer media offers a variety of marketing tools that can help you expand the reach and effectiveness of your previous marketing ope